The fine line between news and humanity
“I didn’t read the paper today, but I saw the Post.” That’s been a long-running joke in New York and New Jersey about the quality of The New York Post. I’ve been reading the paper since the early...
View ArticleThe revolution of people who report the news
Today marks the fourth anniversary of the “Miracle on the Hudson.” It’s also the day that citizen journalism and Twitter transformed the way news is covered around the world. In 2009, the U.S....
View Article8 classic quotes from New York Mayor Ed Koch
The beloved former Mayor of New York City, Ed Koch passed away early today. He may be gone, but he leaves behind a trove of sound bites and quotes for us to enjoy. Koch was a three-term mayor in New...
View Article5 secrets to successfully pitch a Mediabistro editor
Patrick Coffee is the Editor of PRNewser, a daily blog published by Mediabistro.com. Coffee and his team write about news, trends, and announcements in PR. He is based in New York. Here are highlights...
View Article3 reasons email interviews stink
When a reporter or blogger is looking for a source, it’s important to recognize there are significant disadvantages to participating in an email interview and not a typical phone interview. Are...
View ArticleEntrepreneurs: 4 ways to use press releases for publicity
One of the most confusing parts of a small business owner’s marketing plan is the press release. While virtually all entrepreneurs understand that marketing and publicity are essential to business...
View Article7 communication gems from the Iron Lady, Margaret Thatcher
Long before the Iron Chef was the buzz, the world had the Iron Lady, Margaret Thatcher. The first woman to serve as prime minister of Great Britain passed away today after suffering a stroke. Margaret...
View Article10 PR and social media cheers and jeers from the Boston Marathon tragedy
Moments after the two initial explosions that rocked the finish line at Monday’s Boston Marathon, social media, bloggers, and traditional reporters took to various networks to ‘cover’ the unfolding...
View ArticleSecrets to pitching major news media
How do you gain trust and influence with reporters at big time news outlets? Joe Connolly receives hundreds of pitches and press releases every week. He’s The Wall Street Journal Business Correspondent...
View Article5 communication quotes from ‘the mother of media psychology,’ Dr. Joyce Brothers
She has been dubbed “the mother of media psychology.” Dr. Joyce Brothers, a licensed psychologist who passed away on Monday, has been described by CNN as having “a reassuring and calming demeanor”...
View Article30 ways to improve your social media knowledge this month
Somewhere in between the PR pitches, tech announcements, and six second video snippets, you may just find time this month to understand a few new social media tools and best practices. Keeping in mind...
View Article3 ways to write positive news headlines in a negatively charged world
A rainy September day at the George Washington Bridge in New York. It’s time to kill the ‘headline fear factor.’ Anyone who writes or produces content could be guilty of spewing fear throughout...
View Article7 Smart Things Every PR Pro Can Do During a Blizzard
Can’t pitch your story because of the weather? Tired of eating the cookies you bought during an ‘emergency’ pre-storm grocery run? Sick of watching reporters get blown off their feet during live shots...
View ArticleDo You Know How to Create and Use Punchy Sound Bites?
Be quotable. Make your point. It’s kind of like a tag line. Sum it up in eight words or less. Sound bites have typically been associated with political speeches and the subsequent ‘confusion’...
View Article7 Reasons Not to Pitch Your Story This Week
The July 4th holiday typically throws newsrooms and reporters into a ‘scramble for something other than pools, camping, and gas price stories…PUH-LEEZE!’ Monday’s are usually slow news days. But as the...
View Article4 Key Aspects of Today’s Content Strategy
What’s the future of content marketing? It depends who you ask, I suppose. When I joined one my favorite online places to learn –Sunday night’s #blogchat on Twitter–I knew there would be plenty of...
View Article5 Things Communicators Must Know About Social Media Marketing
I think it’s safe to say we’re well past debating the relevance of fresh content, online etiquette, and building an engaged community. Would you agree? Let’s take things to the next level. Here are...
View ArticleHow One Man on a Ferry Changed Twitter and Breaking News
How would you like to be called “the most famous citizen journalist of modern times?” The man who changed the way news is reported—and propelled Twitter to the front line of breaking news—is Janis...
View Article8.5 Creative Ways to Grab People’s Attention
New research finds that we have just under 9 seconds—8.5 to be precise—to get someone’s attention. Our attention spans have decreased from 12 seconds in 2000 to just 8.5 seconds this year. No surprise...
View Article5 Common Rookie Mistakes to Avoid When Looking for PR
Entrepreneurs can avoid these 5 rookie mistakes when trying to get PR and news coverage for their business. The post 5 Common Rookie Mistakes to Avoid When Looking for PR appeared first on Get In Front...
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